These bikini bottoms could be a game-changer for transgender tweens and teens.
By Allison Slater Tate
Jan. 21, 2021
After watching his own daughter Ruby, 12, struggle to find bikini bottoms that made her feel both comfortable and confident as a transgender girl, Toronto dad Jamie Alexander decided to solve the problem himself.
Alexander created a new clothing brand, Rubies, with the specific goal of producing form-fitting clothing for transgender children up to a size 20. His first product: the Ruby Shaping Bikini Bottom.
Though he told TODAY Parents Ruby was drawn to high heels, Disney princesses, and Beyoncé’s “Single Ladies” video as early as age 3, Alexander and his wife Angela were not sure at first whether her preferences meant anything significant about her gender. After all, who doesn’t love Beyoncé?
With the help of their local public school system, the Alexanders gave their child space and support to figure out if she identified as male, the gender she was assigned at birth, female, or neither. By grade 3, it became clear she knew the answer.
But as Ruby grew into adolescence, Alexander noticed that transgender girls have one specific issue when it comes to fashion: finding bikini bottoms they could confidently wear in public — that can “magically turn a pointy poker into a dainty dune, no tucking required,” as the Rubies website explains.
“An item of clothing like Rubies swimwear can be a total game-changer for transgender and gender-creative children,” said Jessica Herthel, co-author of children’s book “I Am Jazz” with transgender activist Jazz Jennings.
“Being able to do something that most of us take for granted — namely, to go swimming without fear of being stared at or teased, or even targeted — can give a child a feeling of normalcy and belonging,” said Herthel.