The “No Logo” author explains how environmentalists may be more damaging to their cause than climate change deniers
By Jason Mark
Thursday, Sep 5, 2013
Canadian author Naomi Klein is so well known for her blade-sharp commentary that it’s easy to forget that she is, above all, a first-rate reporter. I got a glimpse into her priorities as I was working on this interview. Klein told me she was worried that some of the things she had said would make it hard for her to land an interview with a president of the one of the Big Green groups (read below and you’ll see why). She was more interested in nabbing the story than being the story; her reporting trumped any opinion-making.
Such focus is a hallmark of Klein’s career. She doesn’t do much of the chattering class’s news cycle blathering. She works steadily, carefully, quietly. It can be surprising to remember that Klein’s immense global influence rests on a relatively small body of work; she has published three books, one of which is an anthology of magazine pieces.
Klein’s first book, No Logo, investigated how brand names manipulate public desires while exploiting the people who make their products. The book came out just weeks after the WTO protests in Seattle and became an international bestseller. Her next major book, The Shock Doctrine, argued that free-marketeers often use crises – natural or manufactured – to ram through deregulatory policies. With her newest, yet-to-be named book, Klein turns her attention to climate change. Scheduled for release in 2014, the book will also be made into a film by her husband and creative partner, Avi Lewis.
Klein’s books and articles have sought to articulate a counternarrative to the march of corporate globalization and government austerity. She believes climate change provides a new chance for creating such a counternarrative. “The book I am writing is arguing that our responses to climate change can rebuild the public sphere, can strengthen our communities, can have work with dignity.”
First, though, she has to finish the reporting. As she told me, speaking about the grass-roots response to climate chaos: “Right now it’s under the radar, but I’m following it quite closely.”
During your career you’ve written about the power of brand names, populist movements around the world, and free market fundamentalism. Why now a book and film on climate change?
You know, The Shock Doctrine, my last book, ends with climate change. It ends with a vision of a dystopic future where you have weak infrastructure colliding with heavy weather, as we saw with Hurricane Katrina. And rather than working to prevent future disasters by having lower emissions, you have all these attempts to take advantage of that crisis. At the time, it seemed to me that climate change was potentially going to be the biggest disaster-capitalism free-for-all that we’ve seen yet. So it was quite a logical progression for me to go from writing about disaster-capitalism in The Shock Doctrine to writing about climate change. As I was writing The Shock Doctrine, I was covering the Iraq War and profiteering from the war, and I started to see these patterns repeat in the aftermath of natural disasters, like the Asian tsunami and then Hurricane Katrina. There are chapters in that book on both of those events. Then I came to the idea that climate change could be a kind of a “people’s shock,” an answer to the shock doctrine – not just another opportunity by the disaster capitalists to feed off of misery, but an opportunity for progressive forces to deepen democracy and really improve livelihoods around the world. Then I came across the idea of “climate debt” when I was doing a piece on reparations for Harper’s magazine. I had a meeting with Bolivia’s climate negotiator in Geneva – her name is Angélica Navarro – and she put the case to me that climate change could be an opportunity for a global Green Marshall Plan with the North paying climate debts in the form of huge green development project.