By Ted Rall
June 21st, 2013
Why Are Americans So Passive?
There’s a reason “Keep Calm and Carry On” is everywhere. When people lose everything — their economic aspirations, their freedom, their privacy — when there’s nothing they can do to restore what they’ve lost — all they have left is dignity.
Remember Saddam? Seconds before he was hanged, disheveled and disrespected, the deposed dictator held his head high, his eyes blazing with contempt as he spat sarcastic insults at his executioners. He “faced death like a lion,” said his supposed body double, Latif Yahia, and no one could argue. He left this life with the one thing he could control intact.
Dignity. That’s what “Keep Calm and Carry On” is all about. That’s what we think of when we think of the Battle of Britain. As German bombs rained down, the English went about their business. Like the iconic photo of the milkman tiptoeing over rubble. Like the bomb-damaged stores whose shopkeepers posted signs that read “We are still open — more open than usual.”
Man, that is so not us.
You’ve seen the T-shirts, with their clean Gill Sans-esque lettering and iconic crown. There are mugs, postcards and posters. Of course. It’s a reproduction of a propaganda poster from World War II, an (unsuccessful, because it wasn’t distributed) attempt by the British government to steel jittery citizens during the Blitz.
“Keep Calm and Carry On” merch dates to 2000 but really took off after 9/11; the popularity of the image, the stoicism of its call to stiffen upper lips everywhere, and numerous parodies (“Stay Alive and Kill Zombies”) has generated millions of dollars of profits, inevitably sparking lawsuits and inspiring a song by John Nolan.
Why is a meme originally prepared for a possible German invasion of the UK (which is why it wasn’t released) popular now? Zizi Papacharissi, communications professor at the University of Illinois at Chicago, points to the crappy economy. “We are undergoing a profound and fairly global economic crisis, so it is natural to revisit the saying: Keep calm and carry on. It reminds us of courage shown back then, and how courage shown helped people pluck through a crisis.”
It’s also a reaction to terrorism — or more accurately a reaction to the initial reaction to the 9/11 terrorist attacks: hysteria, jingoism, multiple wars of choice, all doomed. More than any other factor, Obama owed his 2008 victory to his (Maureen Dowd called him) Vulcan personality: cool, implacable, possibly non-sentient, the anti-Dubya.