By Kay Steiger
Thursday, December 13, 2012
Former senior vice president of public policy for the Susan G. Komen for the Cure Foundation Karen Handel said that Planned Parenthood had “literally” stolen the color pink in its branding from the breast cancer research organization during an event at the Family Research Council headquarters in Washington, D.C. to promote her new anti-Planned Parenthood book.
“The public scrutiny against Planned Parenthood was really growing. Planned Parenthood got that, and they knew they needed to embark on a kind of PR-image campaign,” Handel said. “And when they did that, they decided to make mammograms and that they were a primary of breast health services one of their key messages. As they did that, they talked so much about mammograms, it was drawing Komen into the abortion fight even deeper than the organization ever wanted to be.”
“To them, Planned Parenthood literally co-opted the color pink. And for most people the color pink is associated with what? The fight against breast cancer,” Handel continued. “But Planned Parenthood cloaked itself in that color. Their website changed to pink. Everything they did was pink, pink, pink. Wrapping themselves in what I would call, if you will, a cloak of legitimacy in an effort to gain credibility.”
Handel is credited as the anti-choice operative who pressured the Komen Foundation to end its $700,000 worth of grants to Planned Parenthood for mammogram referrals. The move spurred a wide public support campaign for Planned Parenthood. Komen eventually recanted its decision and Handel left the organization. She’s currently promoting her tell-all book, Planned Bullyhood: The Truth Behind the Headlines about the Planned Parenthood Funding Battle with Susan G. Komen for the Cure.