Tobacco companies ordered to admit they lied over smoking danger

From The Guardian UK:  http://www.guardian.co.uk/world/2012/nov/28/tobacco-companies-lied-smoking-danger

US judge says tobacco firms must spend their own money on a public campaign admitting deception about the risks of smoking

Reuters in Washington
guardian.co.uk, Tuesday 27 November 2012

Major tobacco companies who spent decades denying they lied to the US public about the dangers of cigarettes must spend their own money on a public advertising campaign saying they did lie, a federal judge ruled on Tuesday.

The ruling sets out what might be the harshest sanction to come out of a historic case that the justice department brought in 1999 accusing the tobacco companies of racketeering.

US district judge Gladys Kessler wrote that the new advertising campaign would be an appropriate counterweight to the companies’ “past deception” dating back to at least 1964.

The advertisements are to be published in various media for up to two years.

Details of the campaign – how much it will cost and which media will be involved – are still to be determined and could lead to another prolonged fight.

Kessler’s ruling on Tuesday, which the companies could try to appeal against, aims to finalise the wording of five different statements the companies will be required to use.

One of them begins: “A federal court has ruled that the defendant tobacco companies deliberately deceived the American public by falsely selling and advertising low tar and light cigarettes as less harmful than regular cigarettes.”

Continue reading at:  http://www.guardian.co.uk/world/2012/nov/28/tobacco-companies-lied-smoking-danger

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