From The New York Times: http://www.nytimes.com/2011/12/29/fashion/expanding-efforts-to-keep-cosmetics-testing-from-animals.html
Even the ‘cruelty-free’ label doesn’t have a universal meaning.
By ABBY ELLIN
Published: December 28, 2011
THE actress Kristin Bauer, of “True Blood” fame, has an annual ritual when she visits her family home in Racine, Wis.: She takes a black marker and scribbles on the sides of specific products and cosmetics, “Tested on animals.”
“It’s so simple for me: we shouldn’t be torturing another living being for mascara when we don’t have to,” said Ms. Bauer, a vegetarian who lives in Los Angeles with her husband, Abri van Straten, two dogs and two cats. “It seems so odd when you think of shaving cream and a bunny, or mascara and a guinea pig. We’re not saving a life.”
As a spokeswoman for the Physicians Committee for Responsible Medicine, a nonprofit health organization whose goals include promoting animal-free testing, Ms. Bauer has a mission: to get more people to use makeup and toiletries that have not been tested on rabbits, guinea pigs, mice or rats. And while “cruelty-free” has been a basic mantra of certain earthy lines like Aveda, the Body Shop and Kiss My Face, for decades, it’s increasingly been taken up by new and glamorous proponents.
The models Josie Maran (josiemarancosmetics.com) and Christie Brinkley (christiebrinkleyskincare.com) and the designer Stella McCartney (Care by Stella McCartney) are among those who have started cosmetics lines developed without animal testing.
Companies like Clinique, Tarte and Almay have stopped the practice. Other lesser-known brands, like Pixi, Organic Male OM4 (a skin-care line for men) and Dr.’s Remedy, an all-natural nail polish, never started it.
“It was important for us to know that there would not be any animals harmed in the development or testing of our product,” said the co-founder of Dr.’s Remedy, Adam Cirlincione, a podiatrist in New York.
Consumers seem to agree, said Nancy Beck, a former science and policy adviser for the physicians’ group, who conducted a report on the topic while working there. “Part of it is awareness about the issue in general,” said Dr. Beck, who has a doctorate in microbiology and immunology. “Science has evolved, and we have the technology now that maybe we didn’t have 30 or 40 years ago to do safety assessments without using animals. So having the methods in place, and companies bothering to take the time and making the investment into developing new methods, has a lot to do with it, too.”
Continue reading at: http://www.nytimes.com/2011/12/29/fashion/expanding-efforts-to-keep-cosmetics-testing-from-animals.html